You did the work and finally finished developing your app. Unfortunately, your app getting launched only gets you halfway done next you need to start planning your marketing and promotion. Your new mobile app is useless until you get it to your customer's hands. Utilizing social media could create a demand for your app. The objective is to drive people to download your application and make them stay.

In business, it’s important to have an active presence on social media. Here are a few things to keep in mind when marketing with social media.

Good Content

Generate informative and high-quality content in preparing your social media campaign to bring visibility to your product. Develop contents that will keep your target audience engaged.

Personalized Message

People respond favorably to updates that have a humanized tone. You can ask for feedback from them to improve your existing app. Talk to your users about issues they're having with your app then surprise them with new features.

Keep It Short

Master the art of 280 characters on your social media content. Twitter is a creative way to communicate with potential app users. Don’t forget to incorporate relevant keywords and hashtags to connect with users. Reach out to them and explain how your app can assist them with their problems.

Visual is Essential

You’ve heard of the phrase a picture is worth a thousand words. Applying images is a great way to make a post about your app to make it stand out from the crowd. You can also use screenshots of your app when you release it in the app store.

Incentives for Downloads

Motivate your users to refer the app to their family, friends, and co-workers. This is a great way to increase your app downloads. A referral scheme helps you monitor users and their experience with it. Also, you can keep track of the downloads being generated.

Social Media Marketing

Allow users to connect their social media profile with your app. Give them the option to share content from your mobile app to a social media platform. Add a sharing icon that’s easy to see and access within your app. This also a convenient way for you to advertise without doing any work.

Have Influencers

Consumers like getting recommendations from people they trust like friends and family. Likewise, popular Youtubers reviewing your app will provide your app with great visibility. This will also give potential users with a credible recommendation from an influential person that knows their stuff. They can definitely help you build brand awareness and have people to download your app.

There are a lot of social media platforms that can help you promote your app. Using these 7 things to boost your marketing game can increase your downloads. Developing your app is one step and marketing it is another step forward towards success. Social Media is one of the best methods to reach your audience. It’s important that you build a strong and active presence on as much social media platforms as possible for the best results.


Written by: RL.juarez