A new year means new design trends, especially for the world of UX web design. In today’s immense and ingenious online world, stunning user experience and creative website design isn’t rare anymore but expected. Web design is a complicated and progressive digital tool. It has different elements that influence how a web resource will be viewed by its target audience.

If you want a website to look amazing and get conversion the design plays a significant role. This applies to both visuals and ease of use. We took some time and did a little research to feature a few Web and UX design trends that would make an impact this year.

  1. Using Organic Shapes

    Organic shapes are irregular and uneven shapes. Most of these shapes appear more handwritten or humanistic. This year’s trend is geared more towards a feeling of accessibility and comfort. With organic shapes unusual appearance these can grab users attention and add a personal touch to a website.

    This imperfect and asymmetrical shapes combined with an image can provide a nice level of depth that would make a page stand out. The objective here is to make the design feel human and alive through an illusion of movement.

  2. Add More Videos

    Content videos on a website are pretty common. A video diversifies a page and also caters to visitors that don’t want to scan through the web's text. Google’s mixed page result features video content above regular web pages. This led web developers to prioritize video production in order to make themselves searchable.

  3. Make It Thumb-Friendly

    We can’t deny that more and more people are browsing using their smartphones than computers. This is exactly why design overall is becoming thumb-friendly. Keeping in mind users thumb movement in the web design progress offers a significant user experience.

  4. Minimalism

    A timeless classic in web design trends and the top choice for aesthetics. Fewer elements mean less time for an audience to think. Minimalism websites are designed to show users exactly what they are looking for.

  5. Chatbots

    Due to the advancement in AI and machine learning, chatbots may finally move into the spotlight this year. Chatbots are expected to show up more on web pages. Google's auto-search suggestion and Facebook’s auto-tagged photo are examples of artificial intelligence at work.

  6. GIFs

    GIFs allow developers to convey an idea in a short period of time while being entertaining. GIFs work on most browsers and mobile devices making them available for everyone. GIFs are engaging and make users interested to know more.

  7. Black and White/ Monochromatic

    An essential element in a website is its color and with millions of colors to choose from its a real challenge to limit to just one or two. If a designer can work with this design constraint it can enhance the design and make it memorable. When color is missing people begin to see the world in a different light. Black and White can have an effect of making points of interest and call to actions by adding an accent of color.

  8. Non-Traditional Scrolling

    We’ve noticed more websites dabbling with different scrolling techniques for unique user experience. Instead of a vertical scroll that you would typically see, Aces, a baseball recruiting agency, uses a horizontal scroll at the top of their website to grab users’ attention, show off the talented players they work with and give some fast facts about their business. We’ve seen other websites stray from traditional scrolling by focusing on different parts of the web design as users scroll. Throughout 2019, we’re excited to see the different forms of non-traditional scrolling designers experiment with.

  9. Design Containing Gradients

    When Instagram rebranded their logo to the magenta gradient it is now, people definitely noticed. It was so different from the style at the time, but their decision to modernize gradients impacted design as a whole and has now become a popular design choice among creatives. Another example of a modern gradient can be seen on stripe’s website.

  10. Interactive Web Designs Encouraging User Interactivity

    The incorporation of user interactivity has become increasingly popular and will only continue to rise. Consumers are spending more time on pages of responsive websites that utilize features with user interactivity. The obstacle with this UX design trend is clients hesitate to pay for the advanced interactivity, despite both their clients and their own team wanting to include engaging features like these. Our web design team's prediction for this year is that more automated development processes will appear and will hopefully slash the cost for clients who want unique, interactive features on their sites. A great example of user interactivity can be explored on Cocainenomics from the Wall Street Journal. This type of web design not only showcases a visual design talent, but it increases the website's time on page and brand awareness.

  11. UX-Driven Diagonal Lines

    In past years, we’ve seen the trend has been to use straight, horizontal lines to separate sections on the website’s pages. After conducting some UX research on the matter, our team has discovered that using diagonal line design is not only visually intriguing, but it creates a directional purpose for the user’s eyes to follow down the page or to point to a call-to-action. Using diagonals in your designs will increase the number of users that scroll through the entire length of the site, which is why TaxiNet implemented this trend on their website.

  12. LARGE Attention-Grabbing Titles

    In our rushed society, users seem to have less and less time to spend on websites. For this reason, the design is adapting and including large, bolded titles and shortened messaging to capture their audiences fast and expedite their time to convert. The increased size of these heading tags is usually paired with a much smaller sub-text copy if more information is desired. Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design and uses video to showcase different occasions to enjoy their tasty ciders.

There you have it the final year of the decade in web design all laid out for you. Except for one thing: it hasn’t happened yet! There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. There you have it—the final year of the decade in web design all laid out for you. Except for one thing: it hasn’t happened yet! There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you.


Written by: RL.juarez