Hurray! You did it, you’ve created your own mobile app. But getting your product into the app store is just the beginning. Now you need to work on finding potential users to download your app and keep them using it.

The journey to the top could be tough but building a strong user base would be rewarding. There is no exact recipe for a mobile app marketing success, so here are some elements you need when forming a strategy.

Engage Potential Users

To create an ideal app you need to meet the needs of its user. People will download your app if they can’t live without it. Research your target audience choose a specific group and aim your product at them. Identify details such as demographics, psychographics, habits, and lifestyle.

Look Into Your Competitor

Understanding your competition allows you to communicate with your target audience, distinguish your business from competitors, improve your processes, and navigate challenges in your market. Determine their main advantages and try to improve on them.

Make A Landing Page

A landing page keeps users informed in a creative way. Remember to add these elements to your landing page app name, features, clear call to action, promo video.

App Visibility

Optimize your mobile app t rank higher on the app store search. The higher your rank in the store searches the more visible it is to potential customers. Things to consider that may affect your ASO:

    • Title make it readable, focused and it should have a high recognition value.
    • Description make sure to point out what problems your app solves and use keywords.
    • Icon focus on one element that reflects your app’s essence and design it in a unique shape.
    • Screenshots show an app’s core features and most important functions.

Use Viral Videos

Humans are visual creatures, which is why videos are the most popular form of content today. You can create a video for YouTube as it’s a powerful tool to spread the word about your product. Keep it short and to the point, focus only on your app’s best features and provide a strong call to action.

Write a Blog

Blogging can build interest in your product and provides better search visibility. Select target keywords, create quality content, and link to influencers to improve your blog’s search engine rankings.

Connect Social Networks

Social media can help you to reach your potential customers more easily. Social networks provide you with access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements.

App KPI's

Regular analysis of your mobile app KPI's will help you gain the best insights into your idea so you'll know how well your app is doing. Let’s consider the most important KPI's to pay attention to when assessing your app’s success.


Keep in mind your user’s feelings about your app. When dealing with mobile application marketing, every detail is essential.

Growing your mobile app doesn’t require complex marketing strategies. All you need is a proper marketing budget, a thoughtful onboarding experience, some buzz-generating content, and a dash of innovation.

If you can master those vital elements of your marketing mix, you’ll be topping the app store charts in no time.


Written by: RL.juarez